I get up on a cool cloudy Sunday morning and reach for the crisp newspapers . We get quite a few every day. Times of India (including the garbage called Mumbai Mirror), Hindustan Times, Economic Times and a Bengali daily. On Sundays, these Times' add loads of 'time pass' and what arrives at our doorstep seems no less than a manuscript. Some of these make a good breakfast read, some I leave for the break that I take between lunch and the afternoon siesta and the rest for the remainder of the day. The articles that I leave out completely are the atrocious ones, mainly the Mumbai Mirror types. The newspapers do contain plenty of good articles though.Overall, these papers serve as a good companion for a lazy Sunday ( or certainly the morning at least, if I am busy for the rest of the day).
But the most depressing thing about the Sunday papers are dozens of pamphlets that arrive with them. Hidden in between every folds, they just slip out when we open that page. It has come to become a very common practice in mumbai, stuffing the newspapers with stupid pamphlets that endorse some or the other thing. The most common ones are tuition classes, music classes, dance classes, travel agency and menu cards of some dumb restaurants. For example, I got this one today , " Amazing Kids classes, for Junior KG and senior KG. Please contact XYZ, also requires a dedicated faculty." This is insane, endorsement and recruitment at one go. Why on earth should parents send KG kids to tuitions? Also, I am against these so called playschool for toddlers. They should spend quality time with their parents. But this is a totally different issue.
Please device some new means of marketing. By this, I do not mean you guys appearing at every doorstep early morning and endorsing your sick business. Even if you get hold of my cell phone number and call me up, I will humiliate you to such an extent that you will contemplate suicide ( ask the airtel and vodafone folks). So what should be your new strategy? That's your headache. Please spare me my comfortable morning read.
But the most depressing thing about the Sunday papers are dozens of pamphlets that arrive with them. Hidden in between every folds, they just slip out when we open that page. It has come to become a very common practice in mumbai, stuffing the newspapers with stupid pamphlets that endorse some or the other thing. The most common ones are tuition classes, music classes, dance classes, travel agency and menu cards of some dumb restaurants. For example, I got this one today , " Amazing Kids classes, for Junior KG and senior KG. Please contact XYZ, also requires a dedicated faculty." This is insane, endorsement and recruitment at one go. Why on earth should parents send KG kids to tuitions? Also, I am against these so called playschool for toddlers. They should spend quality time with their parents. But this is a totally different issue.
Please device some new means of marketing. By this, I do not mean you guys appearing at every doorstep early morning and endorsing your sick business. Even if you get hold of my cell phone number and call me up, I will humiliate you to such an extent that you will contemplate suicide ( ask the airtel and vodafone folks). So what should be your new strategy? That's your headache. Please spare me my comfortable morning read.